The platform

From the first campaign to the final report, in one place.

Promotion, registration, participation and reporting all share the same records. Every step is informed by the one before it.

Promote

Campaigns

Reach members, past participants and contact directories. Content Studio prepares the copy and artwork.

Passes on: a tracked link for each campaign
Register

Registration

People register on your event website, choosing their category and attendance option, and pay.

Records: the campaign that brought each registration
Participate

Event day

Passes, QR check-in and certificates. Notifications keep registered participants informed.

Records: attendance for every participant
Report

Results

Registrations and payments, plus clicks and registrations credited to each campaign.

Shows: which campaigns worked
↺ The next event starts warmer. Past participants and checked-in attendees become an audience you can target for your next event or a post-event follow-up.
How marketing connects

Marketing that knows your events.

Campaigns in Civentra use the same participant and registration records as the rest of your workspace. You don’t need to export lists or match spreadsheets.

Audience

Target people based on how they took part

Build an audience from your members, people who registered for earlier events, or a contact directory. Narrow it by registration status, category or attendance.

  • People already registered for this event are excluded by default
  • Unsubscribed contacts are always excluded
  • See how many people you can reach by email and by phone before you send
Create campaign wizard with goal, audience, preview and channel steps

Each campaign starts with a goal, then an audience, a preview of who you can reach, and its channels.

Content Studio

Copy and artwork that use your event’s details

Content Studio drafts messages for each channel and creates artwork from your event’s title, date, venue, speakers and branding. Your team edits the drafts and decides what goes out.

  • Purposes: launch, registration push, speaker or programme spotlight, countdown, reminder and follow-up
  • Formats: square, portrait, story and landscape
  • Email and SMS are sent from Civentra. WhatsApp and social posts are copied and published from your own accounts.
Generate creative dialog listing event details, format choices and design direction

The artwork generator uses your verified event details.

Registration and reporting

Know which campaigns brought registrations

When someone registers within 30 days of clicking a campaign link, the registration is credited to that campaign. Results sit alongside your registration and finance reports.

  • Registrations credited to each campaign, and how many people clicked
  • Conversion as a share of the audience and of clicks
  • Delivery status for email and SMS sends
Campaign results with attributed registrations, conversion, tracked clicks and delivery status

Campaign results, shown with sample data.

Participation

Promotion and participant updates are kept apart

Campaigns are for people you want to register. Participant notifications are for people already registered: automatic registration, payment and certificate emails, plus reminders and broadcasts from your team.

  • Broadcasts can target confirmed delegates by category or attendance
  • Event reminders go to every confirmed participant
  • Each notification has its own delivery record
Delegate communications with event reminders and broadcast email to registered participants

Participant notifications, separate from campaigns.

What’s included

Everything in one workspace.

Website and events

  • Branded site with three design templates
  • Your own domain
  • Programme, speakers, sponsors, FAQs, travel and hotels
Marketing

Campaigns

  • Audiences from members, past participants and directories
  • Email and SMS sending, plus copy for WhatsApp and social media
  • Tracked links and registration results
AI-assisted

Content Studio

  • Channel copy drafted for your campaign’s purpose and tone
  • Artwork built from your event details and branding
  • Always editable before use

Registration and payments

  • Categories, attendance options and capacity
  • Paystack and bank transfer with review
  • Receipts and a finance workspace

Attendance and certificates

  • QR passes and camera check-in
  • Certificates based on eligibility, sent by email
  • Online certificate verification

Notifications and reporting

  • Automatic participant emails, reminders and broadcasts
  • Registration, payment and campaign dashboards
  • Exports for your records
Talk to us

See the whole journey with an example event.

We’ll show you a campaign, a registration and the results, using an event like yours.

Request a demo